Janssen LATAM
Turning a F2F conference into a virtual festival.
Insight.
While HCPs continued to learn and network during COVID-19, they often struggled as meetings were constrained to a virtual setting.
Every year a flagship F2F event brings together haematologists from all over LATAM. COVID-19 changed the format to a virtual setting and challenged us to replicate engagement and drive education online, all while avoiding Zoom fatigue.
Idea.
An engaging 4-day live festival theme was created to host the areas required for this dynamic, inclusive and interactive virtual event.
Pre-, peri-and post-delegate engagement ensured that this was not a single touch point, but a programme of engagement.
Images are mock-ups created during creative process development.
Impact.
We made delegates feel part of a unique, personalised and fun experience.
And allowed them to create their own educational journey, utilising a combination of live and on-demand content.
1500 registered users and a post-event evaluation NPS score of 95.
Images are mock-ups created during creative process development.
“HAIMATUS Festival 2021 was innovative, dynamic, inclusive, and provided HCPs an with interactive experience to celebrate hematology simulating a music festival.
The impact was huge, the feedback was great and the content created was sustainable.”
Damila Trufelli – JANSSEN LATAM Medical Director