We provide outstanding support whether your needs are global, regional or local.
We work with customers across medical communications, education, publications and commercial marketing. Our support spans across every phase of a product lifecycle.
This means we are experts in writing high-science content, activating the data, and creatively engaging audiences.
We are experts at successfully delivering a wide array of services, including:
Healthcare and medical communications strategy for both internal and external audiences
Content for external engagement
Innovative live training solutions/workshops
Medical meetings and congress coverage
Commercial peer-to-peer activities and communications
Publications
Patient education
Digital and creative assets
That’s why we provide our expert support across the development lifecycle.
Each phase requires insightful and impactful outcomes to educate, motivate and inspire.
Phase 1
Support, develop and align foundational medical plans
Phase 2/3
Transform and personalise medical engagement through omnichannel communications
Launch
Develop and integrate value‑based communication into medical omnichannel plans
Expansion & maturity
Communicate the growing evidence beyond launch to better serve patients’ needs
We help Medical Affairs embrace the power of data and analytics.
We bring advanced analytics solutions to solve Medical Affairs’ business challenges and maximise the impact of medical communications.
Market intelligence
- Congress intelligence
- Lexicon analysis
- Literature analysis and surveillance
- Systematic literature reviews
- Social media analysis/listening
Harness insights
- Unstructured/structured data mining, consolidation and reporting (dashboards)
- KOL/DOL identification, profiling and mapping
- Digital scientific narrative platform
Optimise engagement
- Maximise publications reach and drive engagement
- Improve impact and efficiency of customer engagement with omnichannel platform
Measure impact
- Scientific share of voice
- Sentiment analysis
- Post-publication effectiveness
- Medical education outcome
- Clinical outcomes and behavior change
We understand the importance of demonstrating value.
We deliver expertise in how to overcome value and access challenges across today’s ever-changing healthcare systems.
Access strategy
- Pricing and market access assessments and insights
- Bespoke payer archetyping
- Landscape research and analysis
- Forward-thinking strategy workshops
Value communications
- Value proposition development and testing
- Payer advisory boards, drawn from our global payer network
- Full-spectrum payer engagement materials
- Customised KAM engagement and training
HEOR writing
- High-impact publication planning and delivery
- Value dossier development (GVD/AMCP/HTA)
- Epidemiology analyses
- Humanistic and economic burden
- Economic models
- Indirect treatment comparisons, including NMAs
RWE support
- Gap analysis and strategic recommendations
- RWE study design
- Specialist publication writing
- Internal and external teaching and training