Janssen LATAM

Turning a F2F
conference into a
virtual festival.

Insight. While HCPs continued to learn and network during COVID-19, they often struggled as meetings were constrained to a virtual setting.

Every year a flagship F2F event brings together haematologists from all over LATAM. COVID-19 changed the format to a virtual setting and challenged us to replicate engagement and drive education online, all while avoiding Zoom fatigue.

Idea. An engaging 4-day live festival
was created to host the areas
required for this dynamic, inclusive
and interactive virtual event.

Pre-, peri-and post-delegate engagement ensured that this was
not a single touch point, but a programme of engagement

Images are mock-ups created during creative process development

Impact. We made delegates feel part
of a unique, personalised and
fun experience.

And allowed them to create their own educational journey, utilising a combination of live and on-demand content.
1,500 registered users and a post-event evaluation NPS score of 95

Images are mock-ups created during creative process development

“HAIMATUS Festival 2021 was innovative, dynamic, inclusive, and provided HCPs an with interactive experience to celebrate hematology simulating a music festival.

The impact was huge, the feedback was great and the content created
was sustainable.”

Damila Trufelli – JANSSEN LATAM Medical Director