We provide
outstanding support
whether your needs
are global, regional
or local.
We work with customers across medical communications, education, publications, and commercial marketing. Our support spans across every phase of a product lifecycle. This means we are experts in writing high-science content, activating the data, and creatively engaging audiences.
We are experts
at successfully
delivering a wide
array of services,
including:
Healthcare and medical communications strategy for both internal and external audiences
- Content for external engagement
- Innovative live training solutions/workshops
- Medical meetings and congress coverage
- Commercial peer-to-peer activities and communications
- Publications
- Patient education
- Digital and creative assets
That’s why we provide our expert support across the development lifecycle
Each phase requires insightful and impactful outcomes to educate, motivate and inspire.
Phase 1
Support, develop, and align foundational medical plans
Phase 2/3
Transform and personalise medical engagement through omnichannel communications
Launch
Develop and integrate value‑based communication into medical omnichannel plans
Expansion & maturity
Communicate the growing evidence beyond launch to better serve patients’ needs
We help Medical Affairs embrace
the power of data and analytics.
We bring advanced analytics solutions to solve Medical Affairs’ business challenges and maximize the impact of medical communications.
Market Intelligence
- Congress intelligence
- Lexicon analysis
- Literature analysis and surveillance
- Systematic literature reviews
- Social media analysis / listening
Harness Insights
- Unstructured / structured data mining, consolidation and reporting (dashboards)
- KOL/DOL identification, profiling, and mapping
- Digital scientific narrative platform
Optimize Engagement
- Maximize publications reach and drive engagement
- Improve impact and efficiency of customer engagement with omnichannel platform
Measure Impact
- Scientific share of voice
- Sentiment analysis
- Post-publication effectiveness
- Medical education outcome
- Clinical outcomes and behavior change
We understand the importance of
demonstrating value
We deliver expertise in how to overcome value and access challenges across today’s ever-changing healthcare systems
Access strategy
- Pricing and market access assessments and insights
- Bespoke payer archetyping
- Landscape research and analysis
- Forward-thinking strategy workshops
Value communications
- Value proposition development, and testing
- Payer advisory boards, drawn from our global payer network
- Full-spectrum payer engagement materials
- Customized KAM engagement and training
HEOR writing
- High-impact publication planning and delivery
- Value dossier development (GVD/AMCP/ HTA)
- Epidemiology analyses
- Humanistic and economic burden
- Economic models
- Indirect treatment comparisons, including NMAs
RWE support
- Gap analysis and strategic recommendations
- RWE study design
- Specialist publication writing
- Internal and external teaching and training