Understanding what matters.
We don’t rest in our desire to understand what is important when we communicate science. To ensure that we make it matter to audiences, we invest in understanding what they want to know about, how they want to receive the data and what resonates with them. We will always share these insights with you.
Virtual Congresses – what works and what could be improved?
The impact of COVID-19 has rapidly driven congresses into the virtual space. Therefore, we conducted a preliminary survey to better understand delegates, experience and what might stick.Download full infographic
Inspired by the Better Poster movement, we conducted research into what experts want from their posters and which enhancements make a difference.Download full infographic
What you need to know from the MAPS EU Virtual Meeting.
In November 2020, we attended the Medical Affairs Professional Society EU meeting to hear the latest perspectives. Here’s what resonated with us.View here